Why should you use a serum? You may well ask when you consider the myriad of face creams, eye creams, cleansers and toners we already use on a daily basis. The science bit...A serum is a light fluid which holds a higher concentration of active ingredients than even a heavy moisturiser would do. Serum penetrates deep into the skin to help reverse the signs of ageing where they begin. Your average moisturiser is barely absorbed into the skin's layers as serum is made up of much smaller molecules.
You should use a serum if you want to improve the clarity and general appearance of your skin and make a difference in the appearance of wrinkles, fine lines and age spots. Serum is applied before moisturiser after cleansing. Smooth a large pea sized amount over the face and neck and follow with your moisturiser.
Many brands now do an eye serum as well composed of a lighter formulation for around the delicate eye area and many target the specific improvement of under eye dark circles.
A long term favourite of many and indeed the serum I use myself is Estee Lauder Advanced Night Repair.
£44.00-£58.00 available at Boots the Chemist and Department stores.