Make-up advent

18)

By the 1930's new products were seldom marketed in the cosmetics industry, at least by reputable companies without having undergone exhaustive tests.  Sun tan lotions were patch tested on women's backs with ultra violet light. Face creams were put into ovens and refrigerators to make sure the ingredients did not separate. Products were also aged for months and years to discover if they would turn rancid.

Make-up advent

16)

 Helena Rubinstein had began by beautifying Australian women in 1902 with a batch of home-made face cream from Poland. Make-up soon became her business and her art. Rubinstein formed one of the world's first cosmetic companies with her first salon initially in Australia. At the outbreak of WW1 she moved to New York city opening her first cosmetics salon in New York city in 1915, the first of many across the country. She could also be consulted personally in London's Grafton Street in the 1920's. 

Make-up advent

10)

The nineteenth century saw make-up become much more neutral.  Deceptively worn or sometimes not at all.

Make-up was much more artfully applied to avoid detection.  Women pretended they were not painting their faces and cosmetic were going out of fashion or underground. With rouge now out of fashion a pale ethereal look came into Vogue. However older women tended to cling on to their old habits of white enameled faces and rouge.

Make-up advent

6)

Upper class European ladies in the middle ages wanted to be pale. They achieved this look by painting their faces.

Make-up advent

2)

In ancient Egypt both men and women used make-up as part of their daily routine.  They went to their final resting place supplied with cosmetics ready for the next world.

Make-up advent!

Throughout December 25 days of interesting make-up facts!

Check out my blog daily for my Make-up advent!

1)

The first make-up may have been protective, possibly as a form of camouflage.