Make up advent

24)

In 1955 one of the newest cosmetic ingredients was the highly advertised 'Royal Jelly', the food of the Queen bee. It was expensive so it had to be good....

Make-up advent

23)

Max Factors contribution to cosmetics in 1954 was a flesh coloured make-up stick called ERACE.  It was used to hide dark circles and discolorations.  Max factor was a polish immigrant wig maker, he started in Hollywood beautifying film stars. He began compounding new powders and greasepaints in more becoming colours.  When the stars started weaaing his make-up off screen as well as on, he was in the beauty business for good.  One of his greatest successes was the pan cake foundation.

Make-up advent

18)

By the 1930's new products were seldom marketed in the cosmetics industry, at least by reputable companies without having undergone exhaustive tests.  Sun tan lotions were patch tested on women's backs with ultra violet light. Face creams were put into ovens and refrigerators to make sure the ingredients did not separate. Products were also aged for months and years to discover if they would turn rancid.

Make-up advent

17)

1923 saw the invention of KURLASH. A tool for curling eyelashes. It took ten minutes to use, looked extremely complicated and cost 5 US dollars, it did enormously well.

Make-up advent

14)

In the early twentieth century beauty parlors sprang up and were popular. However these were usually no better than their owners, mostly owned by wealthy men with no knowledge of anatomy, physiology, chemistry or medical therapeutics.

Make-up advent

6)

Upper class European ladies in the middle ages wanted to be pale. They achieved this look by painting their faces.

Make up Advent

5)

In ancient Rome crocodile excrement was used as a facial mud pack

Make-up advent

2)

In ancient Egypt both men and women used make-up as part of their daily routine.  They went to their final resting place supplied with cosmetics ready for the next world.