Max Factors contribution to cosmetics in 1954 was a flesh coloured make-up stick called ERACE. It was used to hide dark circles and discolorations. Max factor was a polish immigrant wig maker, he started in Hollywood beautifying film stars. He began compounding new powders and greasepaints in more becoming colours. When the stars started weaaing his make-up off screen as well as on, he was in the beauty business for good. One of his greatest successes was the pan cake foundation.